The Ad-Blocking Inconvenient Truth

The Ad-Blocking Inconvenient Truth

Passion Blogs vs Established Websites or The Money-Making Machines versus Honest Knowledge:

The Ad-blocking Inconvenient Truth

I was browsing for a related family advice article and even for the word “love” this other day when I stumble on a curious result across all search engines, at least the ones I know of, related to the subject.

I got established websites during the search results that have little to nothing related to the matter, probably just one or two posts amidst a canopy of other messy SEO friendly and optimized articles that in the end will not help the internet user at all.

These websites are the culprit for why people started to use ad-blockers, seems the more money you make in optimizing your content, the more fish you can grab on the Net, by spreading across all pages a bunch of distracting ads, videos, and other unrelated stuff to gain some coin.

The Ad-Blocking Inconvenient Truth

Thanks, but no thanks. Gets tiresome to the eyes and it really is not the deep insightful post we are searching and want to have an affinity with the author point of view.

Made me wonder why my chosen search engines gave priority to these empty click bait results?

I started to wonder…. Where are the old blogs that were written with passion and knew what they were talking about, without social media counts and SEO optimized content, totally irrelevant to the end user? Buried underneath disguised “good websites” that rank for their numbers instead of an article own original glory?

Short answer – yes.

Seems that at one point in time search engines started to clean less known blogs from search results, mainly blaming spam websites with their mad text spin useless content, which I totally agree. But in the process, some true to their passion websites got left behind, probably because they aim to a small audience, which is good, or just because they don’t have enough visitors to rank higher on search results… which is bad… for everyone.

The Ad-Blocking Inconvenient Truth

My first click went to a known website with 34 trackers and 14 Ads, measured by Ghostery, with just a single article on the subject, very unpassionate, empty and fast made, just to fill up another empty spot on the news roll that filled up the rest of the page.

One thought resonated through my mind at this moment: Journalists are not good writers?

As crazy and nonsense this sounds, I dig deep just to find that journalism is reporting while writing is a whole different art, almost on the opposite end of the spectrum.

Truth and facts versus creative and imagination.

And there is where I found the culprit of my search struggle – search engines cannot, at least for now, distinguish when the user wants a creative and knowledge based article or the technical writing of a current event report.

Will search engines kill passion blogs for established websites?

With a little tweak on my search phrases, I got what I wanted, a bit buried in the results but, it was there.

Established websites are placing articles mixed with current world news to catch both worlds: the internet news seeker and the niche article curious wanderer.

And search engines are powerless to properly correct and filter this attitude.

I still love Google, Yahoo, Bing, DuckDuckGo, etc. and won’t stop using them in my daily life, but there are some tweaks to be made in order to satisfy every user out there in relation to their internet preferred results.

What you can find out is that most already came up with one solution, but separately from all the others: uses a good family of useful categories above the fold so you can use to specify what category your keyword relates to. Really great idea! Unfortunately, the end result is still weak, but at least it’s a start.

Google, Bing, and Yahoo only show 10 results, too little for today’s internet speeds and browsers. They allow you to change this setting in your account, but unless you get the right result on the first page, 10 results are not helpful at all for an insightful research where you will have to paginate.

DuckDuckGo solved this by using a lazy loader at the end of the page, very useful.

Also useful are the search suggestions that all engines are using nowadays, and the tracking of the user searching behavior is really good, you just might want to clear that history once in a while to refresh your new results. That might also bring new websites that the search algorithm didn’t know you might be interested.

The Ad-Blocking Inconvenient Truth

if those who control the searches were not the ones serving the ads… what world would we have?

Ads are good when they are used sparingly, search engine ads already helped me to find good resources and tools, but websites that use and abuse of ads are the only ones to blame for the increase in the usage of ad-blockers.

Most are not targeted and placed in deceptive way across their content, mixed with real articles, these are the types of websites that a user fears to go again because it slows their browsing, covers the content with irrelevant ad content, and some are now requiring the user to disable the ad-blocking to see their content.

That is not internet content sharing, that is a money-making exploiting technique that shovels their spam content down the eyes of the ones reading the supposedly interesting article.

We all hope one-day search engines will punish websites that deliver more ads than useful content, thus ending the monopoly of screen space dedicated to the user-friendly content versus money making.

Many users will never click an Ad in a messy website, and after a few visits to those, they will install an ad-blocking utility first thing in the morning, and then, we all lose.